WORK
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Nominated for best partnership visual by Microsoft

Campaign: Play Together

Lead creative direction for all visual assets for Xbox x King Ice jewelry collaboration to build anticipation for the 2020 Microsoft Xbox Series X gaming console. Developed storyboard treatment, cast, and media distribution (one of which included an article on Hypebeast).

"CREATIVE DIRECTION" c/o XBOX

 

$4.5 MILLION IN 60 DAYS GROSS LOAN VOLUME

Record breaking loan volume c/o Education First Federal Credit Union

Campaign: B.O.G.O Loans

Lead creative direction and collaborated on marketing strategy for record breaking  B.O.G.O loan campaign. Targeted high income credit union members ($60K+ annually) aged 25 - 54 to get two or more high volume loans by offering a 50% interest discount on loans over $10K. 

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"SOCIAL MEDIA"

 

GAINED 200,000+ FOLLOWERS
IN 12 MONTHS ON INSTAGRAM

Created a 12 month Instagram growth strategy for  @KingIce.  The campaign consisted of an algorithm that reverse engineered existing follower growth, combined with influencers, product placement, and activation strategies. The primary objective was to create campaigns that incentivized users to share content organically.

@NUDEBARRE INSTAGRAM VERIFICATION

Increased followers by 88% from 24k to 41k -

Increased engagement 43% -

 Developed content strategy -

Complete social media management -

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444,100+ FOLLOWERS
GAINED IN 5 MONTHS
ON TIK-TOK

Worked on TikTok strategy for  @Anty2Fly which lead to 444k+ followers.  This plan focused on transferring the most successful content from existing platforms, as well as leveraging first movers advantage. What was intuitive was our ability recognize the platforms rapid growth potential.

"PAY-PER-CLICK"

 
Facebook Advertising • Instagram Advertising • Google Adwords • YouTube Advertising

FACEBOOK ADVERTISING
$159,812 IN REVENUE (30 DAYS)

Facebook advertising campaigns are all about ad structure and targeting.

I've partnered with Facebook ad representatives directly to create campaigns for brands that have consistently seen stable returns above 5x.

Benefits:

- Find new customers

- Retarget existing customers

- Convert abandoned carts

- Get more views to your product, music, website, or service

- Let people know about an event

- Improve brand awareness

Exhibit A. Client Remarketing

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Spent: $36,084

Revenue Generated: $159,812

Return On Ad Spend: 4.42

Purchases: 1,449 in 30 days

Exhibit B. New Customer Prospecting

5x Facebook advertising returns by Steve Murray

Spent: $43,057

Revenue Generated: $192,745

Return On Ad Spend: 4.47

Purchases: 1,863 in 60 days

GOOGLE ADWORDS
$92,000 IN REVENUE (30 DAYS)

Google advertising campaigns provide a variety of options when it comes to advertising including video, search, shopping, display, and smart discovery ads. I've been able to consistently get millions of impressions and generate 6x returns.

Benefits:

Drive sales -

Generate leads -

Encourage customers to take action -

Reach a broad audience & build awareness -

Get people to visit your store -

Exhibit C. Google Search, Display, and YouTube ads

Spent: $12,600

Revenue Generated: $91,900

Return On Ad Spend: 7.28

Purchases: 934 in 30 days

"EMAIL & TEXT"

 

Strategy development, email/text creation, and campaign ideas that keep brands at the top of customers minds and in their hearts.

I have created campaigns as well as provide resources to improve open rates, click through rates, design, and copy ideas.

THE BOLD BRAND

+ Utilizing GIFs and Emojis in subject line

+ Mobile friendly design with
user generated content

58%

EMAIL OPEN RATE

EMAIL CONVERSION RATE (2019)

21%

NONIE OF BEVERLY HILLS

+ 43% of overall annual revenue

+ Audience segmentation based on behaviors

Nonie of Beverly Hills is an all natural skin care brand made for all skin types. Their primary target audience was age 35 - 64 so our approach was to leverage their demo's enthusiasm for reading with informative emails that also integrated with their social media community. We also rebranded their website to better reflect the all natural ingredients in their products.

"WEBSITE DEVELOPMENT"

 
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Modern one page website in iMac , iPhone mock up for CJ Fit Legend

CJFITLEGEND.com

A minimalist portfolio site that pitches itself and offers credibility to the brand. Style: Somewhere between sophistication and simplicity.

QUONITO.com

A fully functional mobile and desktop experience that helped Quonito win more customers online.

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Quonito website development

"BRANDING" c/o SHAD MOSS 

 
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Content development for Shad Moss aka Bow Wow in collaboration with King Ice. We created a custom So So Def pendant prior to his So So Def + Millennium Tour as a way to stimulate press. Later, the videos were trimmed into 5 minute clips and distributed through YouTube and other press outlets as a promotional tool for the tour and King Ice jewelry collection.