SKILLS AND EXPERTISE
My skills and expertise range from traditional marketing,
digital marketing, and graphic design. I've developed proven results with some of the skills listed below.
Whether you are looking to do a one off event or a full 4 quarter plan, I am able to craft a detailed plan that outlines the appropriate marketing mix to meet your goals.
I pride myself on leveraging proven marketing techniques and technology to drive measurable results. Although the landscape of social media is frequently changing, there are 3 keys to success for any social media strategy.
1. CONTENT - Engaging images and videos
2. STRATEGIC TARGETING - People who are interested in you
3. STAYING SOCIAL - Liking, following, and commenting 24/7
GRAPHIC DESIGN +
My background in graphic and marketing make the perfect combination to allow design to follow function. Every design decision has a relevant purpose.
PAY PER CLICK ADVERTISING
Pay-Per-Click advertising consists of several disciplines and channels that drive users to act on a specific call to action (i.e. Visit a website, call, or visit a business).
Similar to television and radio commercials, PPC campaigns are great ways to get not only measurable, but trackable brand and product exposure. Facebook, Instagram, Snapchat, and Google AdWords are just the channels used to advertise.
Through a rigorous process of A/B testing, I am able to run effective PPC campaigns for any budget size.
WEB DESIGN / UX
From identifying the appropriate website platform to ensuring backend logistics are structured to support the business model, I am able to develop a site that offers fully optimized user experience.
For more technical customized designs, I am able to direct a team of designers and coders to develop the most effective website for your business.
In depth professional knowledge of brand development, traditional marketing, and digital marketing allows me to make informed, balanced decisions that lead to an amazing user experience as well as conversions.
I am able to use tools like Google Analytics, Iconosquare, Sprout Social, and others to identify the proper demographics (age, gender, and interest) of people who are interested in your brand and aggressively market to that audience.
In both traditional and digital marketing campaigns, I am able to evaluate a brand’s position & recommend enhancements based on analytic information.