CASE STUDIES

I combine my knowledge of traditional marketing and consumer behavior with today's technology to drive measurable business results.

Education First BOGO Advertisement
Education First BOGO Advertisement

Traditional marketing campaign created by Steve Murray Sesay.

BOGO Billboard Advertisement
BOGO Billboard Advertisement

Traditional marketing campaign created by Steve Murray Sesay. Billboard marketing and graphic design.

BOGO PA Announcement
BOGO PA Announcement

Copywriting for radio marketing campaign by Steve Murray Sesay.

Education First BOGO Advertisement
Education First BOGO Advertisement

Traditional marketing campaign created by Steve Murray Sesay.

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$4.5 MILLION GENERATED

IN LOAN VOLUME

I collaborated with upper management to create artwork and devise a record breaking marketing strategy for Education First Credit Union that generated $4.5M. in loan volume over a two month period. The campaign targeted high income credit union members ($60K+ annually) aged 25 - 54 to get two or more high volume loans by offering a 50% interest discount on loans over $10K. 

 

We engaged customers with a "BOGO Bingo" card that featured a combination of loan products and numbers. This incentivized customers  to acquire additional loan products to win "BOGO Bingo" prizes. 

MARKETING CHANNELS:

BILLBOARD. PRINT MATERIAL. POSTER. RADIO. T-SHIRT. EMAIL MARKETING. DIRECT MAIL.

Marketing Flyer
Marketing Flyer

Direct mail traditional marketing and advertising campaign created by Steve Murray Sesay.

Marketing Print Advertisement
Marketing Print Advertisement

Traditional advertisement poster marketing campaign created by Steve Murray Sesay.

Marketing and Advertising Billboard
Marketing and Advertising Billboard

Billboard traditional marketing and advertising campaign created by Steve Murray Sesay.

Marketing Flyer
Marketing Flyer

Direct mail traditional marketing and advertising campaign created by Steve Murray Sesay.

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$3.2 MILLION GET IN THE BLACK CREDIT CARD CAMPAIGN

I collaborated with upper management at Education First Federal Credit Union to develop a credit card rebranding campaign that generated $3.2M in credit card volume over a two month period. The campaign targeted “B segment” credit union members aged 18 - 44 with little to no credit. I strategically purchased ad space in places where the specific target market would be most likely to respond.

 

B Segment members were typically blue collar workers, high school educated, earned $45K - $75K, and had little to no debt which made them ideal candidates for a credit card product.  

MARKETING CHANNELS:

BILLBOARD. POSTER. TELEVISION. MOVIE THEATRE. SOCIAL MEDIA. DIRECT MAIL

Branding and Identity
Branding and Identity

Branding and packaging campaign for Premier malt beverage created by Steve Murray Sesay. Also included graphic design services. Identity and creative direction lead by...

Graphic Design and Branding
Graphic Design and Branding

Branding and packaging campaign for Premier malt beverage created by Steve Murray Sesay. Also included graphic design services.

Branding and Identity
Branding and Identity

Branding and packaging campaign for Premier malt beverage created by Steve Murray Sesay. Also included graphic design services. Identity and creative direction lead by...

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LEAD CREATIVE DIRECTION FOR INTERNATIONAL MALT BRAND

I worked with Heineken International to develop the logo design, label, and packaging for a non-alcoholic malt brand they plan to release in African countries. The design was created to supplement Heineken’s legendary “STAR” malt beverage which has mass appeal to traditional malt drinkers.

MARKETING TOOLS:

ADOBE PHOTOSHOP. ADOBE ILLUSTRATOR

Social Media Marketing
Social Media Marketing

Fully Optimized Social Media Marketing campaign on Facebook and Instagram utilizing Pay Per Click Advertising. Ad created by Steve Murray Sesay.

Social Media Marketing
Social Media Marketing

Fully Optimized Social Media Marketing campaign on Facebook and Instagram utilizing Pay Per Click Advertising. Ad created by Steve Murray Sesay.

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GENERATED $26,000 IN REVENUE W/ $5,000 IN FACEBOOK
PAY-PER-CLICK
ADVERTISING

I created a 30 day cost per click campaign using both Facebook and Instgram to generate $26,000+ in sales with a $5,000 advertising budget for an international e-commerce furniture company. Through a series of A/B testing, I was able to carefully craft a highly responsive campaign that reached over 400,000 people. Sales were tracked from the discount code “Fall 10."

MARKETING TOOLS:

FACEBOOK AD MANAGER. INSTAGRAM ADVERTISING. GOOGLE ADWORDS.

Social Media Influencer Marketing
Social Media Influencer Marketing

Fully Optimized Social Media Influencer Marketing campaign on Instagram. Campaign managed by Steve Murray Sesay.

Sales From Social Media
Sales From Social Media

Sales from social media influencer campaign created by Steve Murray Sesay. Free campigns on social media.

Social Media Influencer Marketing
Social Media Influencer Marketing

Fully Optimized Social Media Influencer Marketing campaign on Instagram. Campaign managed by Steve Murray Sesay.

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SOCIAL MEDIA INFLUENCERS CAMPAIGN GENERATED $15K IN 2 MONTHS

I managed a social media team for a tooth whitening kit Instagram page and was able to receive 20+ shout outs from social media influencers that led to over $15,000 in sales in 2 months. Some blogs and influencers included: @hackneysfinest (632k followers), @gobrum4 (381k followers), @imjustbait (647k followers), @fabh29 (240k followers) , @ar_ab_32 (185k followers), @iampersuasian(426k).

MARKETING TOOLS:

INSTAGRAM

Social Media Marketing - Facebook
Social Media Marketing - Facebook

Social Media Marketing - Facebook paid likes campaign. Best cheap Facebook likes as low as .12 cents for furniture company. Created by Steve Murray Sesay.

Social Media Marketing - Facebook
Social Media Marketing - Facebook

Social Media Marketing - Facebook paid likes campaign. Best cheap Facebook likes as low as .12 cents each for a furniture company. Created by Steve Murray Sesay.

Social Media Marketing - Facebook
Social Media Marketing - Facebook

Social Media Marketing - Facebook paid likes campaign. Best cheap Facebook likes as low as .12 cents for furniture company. Created by Steve Murray Sesay.

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FACEBOOK PAID LIKES AS LOW AS $0.12

I worked with HomeGoodsMania, a discount provider of designer furniture, to develop a paid social media campaign in efforts to build brand awareness and organic sales via Facebook. Through an aggressive lifestyle based campaign, I was able to get a single person to “Like” and become aware of the HomeGoodsMania brand for 12 cent per like on average.

MARKETING TOOLS:

FACEBOOK

Social Media Instagram Growth -
Social Media Instagram Growth -

Social Media Marketing for Instagram growth using an Instagram bot system. Instagram growth company and strategy. Created by Steve Murray Sesay.

Instagram Follower Growth
Instagram Follower Growth

Social Media Marketing for Instagram. Strategy created with the intent of increasing followers rapidly. Created by Steve Murray Sesay.

Social Media Instagram Growth -
Social Media Instagram Growth -

Social Media Marketing for Instagram growth using an Instagram bot system. Instagram growth company and strategy. Created by Steve Murray Sesay.

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100,000+ INSTAGRAM COMMUNITY

I devised an aggressive 12 month comprehensive social media Instagram growth strategy for Team Karim, an aspiring singer and actress. The campaign consisted of aggressive reverse traffic techniques combined with outbound growth strategies. I developed events and concepts to help shape critical conversation about Karim’s content using other social media influencers. A staple component of this strategy was providing a high volume of likes, comments, and follows of the most active users on Instagram in efforts to grow Karim's Instagram followers.

MARKETING TOOLS:

INSTAGRAM ALGORYTHM

Modern Graphic Design Logo
Modern Graphic Design Logo

Modern Graphic Design Logo for ik'skloosiv hair salon. Logo Designs, Stationery Designs. Created by Steve Murray Sesay.

Custom Logo Design
Custom Logo Design

Custom company logo online at #1 logo design. Get best design ideas. Professional logo design, branding guidelines, mobile app, and stationary. Created by Steve Murray Sesay.

Custom Style Guidelines Design
Custom Style Guidelines Design

Custom company style guide with logo design. Get best design ideas. Professional logo design, branding guidelines, mobile app, and stationary. Created by Steve Murray Sesay.

Modern Graphic Design Logo
Modern Graphic Design Logo

Modern Graphic Design Logo for ik'skloosiv hair salon. Logo Designs, Stationery Designs. Created by Steve Murray Sesay.

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DESIGNED BRAND IDENTITY FOR ik’SKLOOSIV GLAM STUDIO

I worked with the CEO of ik’SKLOOSIV Glam Studio to create a cutting edge logo design and overall brand style that accurately reflects the services offered to the respective target market.

MARKETING TOOLS:

ADOBE ILLUSTRATOR. ADOBE PHOTOSHOP

Modern Graphic Design Logo
Modern Graphic Design Logo

Modern Graphic Design Logo for education facility. Logo Designs, Stationery Designs. Created by Steve Murray Sesay.

Modern Graphic Design Logo
Modern Graphic Design Logo

Modern Graphic Design Logo for education facility apparel. Created by Steve Murray Sesay.

Modern Graphic Design Logo
Modern Graphic Design Logo

Modern Graphic Design Logo for education facility. Logo Designs, Stationery Designs. Created by Steve Murray Sesay.

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CRAFTED A UNIQUE BRAND IDENTITY FOR OPEN STUDY STUDIO

A well-developed brand and logo identity that improved brand recognition by giving the "Open" business a “face” and a personality that signaled credibility and trust.

MARKETING TOOLS:

ADOBE ILLUSTRATOR. ADOBE PHOTOSHOP

VIDEOS

WEB DESIGN + USER EXPERIENCE

Modern one page website in iMac , iPhone mock up for CJ Fit Legend
iMac, iPhone mock up of The Bold Brand e-commerce website

MODERN ONE PAGE WEB EXPERIENCE

SLEEK E-COMMERCE WEBSITE

A minimalist portfolio site that pitches itself and offers credibility to the brand. Style: Somewhere between sophistication and simplicity. VIEW SITE

A fully functional mobile and desktop experience that helped The Bold Brand win more customers online. VIEW SITE

HIRE ME

iPhone mock up. Contact Steve Murray Sesay, Marketing Professional

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