I combine my knowledge of traditional marketing and consumer behavior with today's technology to drive measurable business results.
$4.5 MILLION GENERATED
IN LOAN VOLUME
I collaborated with upper management to create artwork and devise a record breaking marketing strategy for Education First Credit Union that generated $4.5M. in loan volume over a two month period. The campaign targeted high income credit union members ($60K+ annually) aged 25 - 54 to get two or more high volume loans by offering a 50% interest discount on loans over $10K.
We engaged customers with a "BOGO Bingo" card that featured a combination of loan products and numbers. This incentivized customers to acquire additional loan products to win "BOGO Bingo" prizes.
BILLBOARD. PRINT MATERIAL. POSTER. RADIO. T-SHIRT. EMAIL MARKETING. DIRECT MAIL.
$3.2 MILLION GET IN THE BLACK CREDIT CARD CAMPAIGN
I collaborated with upper management at Education First Federal Credit Union to develop a credit card rebranding campaign that generated $3.2M in credit card volume over a two month period. The campaign targeted “B segment” credit union members aged 18 - 44 with little to no credit. I strategically purchased ad space in places where the specific target market would be most likely to respond.
B Segment members were typically blue collar workers, high school educated, earned $45K - $75K, and had little to no debt which made them ideal candidates for a credit card product.
BILLBOARD. POSTER. TELEVISION. MOVIE THEATRE. SOCIAL MEDIA. DIRECT MAIL
LEAD CREATIVE DIRECTION FOR INTERNATIONAL MALT BRAND
I worked with Heineken International to develop the logo design, label, and packaging for a non-alcoholic malt brand they plan to release in African countries. The design was created to supplement Heineken’s legendary “STAR” malt beverage which has mass appeal to traditional malt drinkers.
ADOBE PHOTOSHOP. ADOBE ILLUSTRATOR
GENERATED $26,000 IN REVENUE W/ $5,000 IN FACEBOOK
I created a 30 day cost per click campaign using both Facebook and Instgram to generate $26,000+ in sales with a $5,000 advertising budget for an international e-commerce furniture company. Through a series of A/B testing, I was able to carefully craft a highly responsive campaign that reached over 400,000 people. Sales were tracked from the discount code “Fall 10."
FACEBOOK AD MANAGER. INSTAGRAM ADVERTISING. GOOGLE ADWORDS.
SOCIAL MEDIA INFLUENCERS CAMPAIGN GENERATED $15K IN 2 MONTHS
I managed a social media team for a tooth whitening kit Instagram page and was able to receive 20+ shout outs from social media influencers that led to over $15,000 in sales in 2 months. Some blogs and influencers included: @hackneysfinest (632k followers), @gobrum4 (381k followers), @imjustbait (647k followers), @fabh29 (240k followers) , @ar_ab_32 (185k followers), @iampersuasian(426k).
FACEBOOK PAID LIKES AS LOW AS $0.12
I worked with HomeGoodsMania, a discount provider of designer furniture, to develop a paid social media campaign in efforts to build brand awareness and organic sales via Facebook. Through an aggressive lifestyle based campaign, I was able to get a single person to “Like” and become aware of the HomeGoodsMania brand for 12 cent per like on average.
100,000+ INSTAGRAM COMMUNITY
I devised an aggressive 12 month comprehensive social media Instagram growth strategy for Team Karim, an aspiring singer and actress. The campaign consisted of aggressive reverse traffic techniques combined with outbound growth strategies. I developed events and concepts to help shape critical conversation about Karim’s content using other social media influencers. A staple component of this strategy was providing a high volume of likes, comments, and follows of the most active users on Instagram in efforts to grow Karim's Instagram followers.
DESIGNED BRAND IDENTITY FOR ik’SKLOOSIV GLAM STUDIO
I worked with the CEO of ik’SKLOOSIV Glam Studio to create a cutting edge logo design and overall brand style that accurately reflects the services offered to the respective target market.
ADOBE ILLUSTRATOR. ADOBE PHOTOSHOP
CRAFTED A UNIQUE BRAND IDENTITY FOR OPEN STUDY STUDIO
A well-developed brand and logo identity that improved brand recognition by giving the "Open" business a “face” and a personality that signaled credibility and trust.
ADOBE ILLUSTRATOR. ADOBE PHOTOSHOP
WEB DESIGN + USER EXPERIENCE
MODERN ONE PAGE WEB EXPERIENCE
SLEEK E-COMMERCE WEBSITE
A minimalist portfolio site that pitches itself and offers credibility to the brand. Style: Somewhere between sophistication and simplicity. VIEW SITE
A fully functional mobile and desktop experience that helped The Bold Brand win more customers online. VIEW SITE